Positioning & messaging
Who it is for, why now, and the one sentence that survives a homepage fold.
Marketing
Marketing that respects technical audiences — clear claims, useful content, and launches that point to working software, not vapor.
How we help
SEO & content
Utility pages that rank and convert: technical clarity, structured data, honest comparisons.
Launches & social
Ship notes, demos, and channel plans that match how builders actually discover tools.
Funnel & analytics
Instrument what matters: activation into Retouch/Editor, return visits, and drop-offs — without vanity spam.
Engagement shapes
Launch kit
- Homepage narrative
- Launch post + thread
- OG/social assets
- Changelog template
Growth content
- SEO outlines
- 2–4 long-form pieces / month
- Internal linking plan
- Update cadence
Lifecycle
- Onboarding email map
- In-app nudge copy
- Re-engagement concepts
- A/B hypotheses
Channels we typically touch
Email & lifecycle
Organic search
Social & community
Product-led loops
Talk marketing
Bring your current funnel numbers (even rough ones) and the next feature you want the world to notice. We will propose a focused plan — not a 40-slide strategy theater.
Contact