Brand strategy
Positioning, audience, voice, and the few promises your product should never break.
Branding
Identity that holds up in a browser chrome, a favicon, and a press quote — not only a slide deck. We build brands for products people actually open every day.
What branding means here
project12f approaches branding as a system: how you sound, look, and behave across marketing pages, in-app empty states, and export filenames. We tie creative choices to product reality — especially for tools with dense UI and a strong accent (like our signal red).
Deliverables
Naming & verbal ID
Product names, taglines, microcopy patterns, and a glossary so teams stop inventing synonyms.
Visual identity
Mark, lockups, color, type, and rules for dark/light UI — not just a logo PNG.
Brand kit
Guidelines, templates, and export-ready assets your designers and engineers can reuse.
Process
01
Discovery
Workshops or async briefs: market, competitors, constraints, non-negotiables.
02
Direction
2–3 strategic territories with mood and verbal samples before pixels get expensive.
03
System
Lock the identity: logo constructions, color roles, type scales, do/don’t examples.
04
Handoff
Figma/files, SVG/PNG packs, and a living guide — plus a press-ready boilerplate if you need it.
Good fit if you are
- Startups launching a first public face
- Teams rebranding after a pivot
- Product suites that need one coherent family (like utilities + editor)
- Founders who want identity that survives dark-mode tooling UIs
Start a branding project
Tell us about your product, timeline, and whether you need a full system or a focused refresh.